Side to Side is following Cheap Thrills chart run, it blew up outside the US first and now the US radios are getting on board. If her team play their card right, Ari and Nicki can actually get their first #1 with this.
Closer and Starboy will peak before STS and by that time, STS has already huge airplay and Top 5 in iTunes. That will be the perfect time to discount STS and snatch that #1 a la Cheap Thrills.
