Taylor Swift signs Multiyear AT&T deal for Superbowl & more!
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Taylor Swift has signed an exclusive multi-year, multi-faceted deal with AT&T that will pair the 10-time Grammy winner with the telecom company for years to come.
Announced on Tuesday, the partnership will feature content and performances by Swift, including a headline spot at the AT&T DIRECTV Super Saturday Night concert taking place in Houston the night before Super Bowl.
The Feb. 4 concert will mark Swift's first time performing as part of the festivities around the big game.
"We're thrilled to reach a deal to bring Taylor and her unique talents to her fans...and celebrate the combination of one of the world's biggest artists with one of the world's biggest sporting events."
AT&T DIRECTV Super Saturday Night concert taking place in Houston the night before Super Bowl.
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Taylor's power and influence being so huge that even just an announcement of a pre-Superbowl concert the day before the main event can get people suddenly stanning out of spite. Queen!
Queen!