Donald Trump's campaign is planning for what it says will amount to $140 million worth of advertising from now until Election Day.
The total, if executed, would include $100 million in television airtime and $40 million in digital ads, according to senior communications adviser Jason Miller.
Trump's advertising plan costs more than his campaign has in the bank, meaning he needs to dip into his own pockets or continue raising major money.
As of Sept. 1, the campaign had about $50 million in cash, though in a news release earlier this month, the campaign said it had $97 million in cash when including his joint accounts with Republican Party allies.
