Quote:
Originally posted by lilrobomonster
15 is solid considering everything so far.
I have a feeling Gaga's team knows its a grower, so they are going to push the song in increments. More and more promo as time goes by. Easing the GP into the track.
Here for it if that is actually the plan 
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This. If they wanted her to come in hard, they would have premiered the video the first week, had her in the US on TV shows, etc. Even with Applause, she came in with immediate US interviews the next day, the VMA's a few days later, GMA the next week, etc.
They're starting slow and saving that stuff though. They're taking a different approach with this song, which is different for Gaga but hopefully it pays off, I think it definitely could. It's worked for plenty of other "grower" type songs in the past.