This is directed by the director of Lights Out. He is an active reddit user (username: dauid) and has said some of the following about Annabelle 2
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I've never been a big fan of supernatural doll movies myself to be honest which was partly why it seemed like a fun challenge to do this. I think this is closer to Conjuring than Annabelle and I look forward to see if audiences agree.
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Annabelle had a couple of cool sequences (the elevator for instance) but I personally wasn't the biggest fan overall. If Annabelle 2 had been a straight up sequel to that I wouldn't have wanted to do it. This one is more of it's own thing.
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What happened was that New Line and James Wan were so happy with Lights Out that they offered me Annabelle 2. At first I was hesitant because I wasn't the biggest fan of the first one but I really liked the script (which isn't a continuation of the first film, it's something different). So there were a lot of reasons to do it.
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I agree though, the first Annabelle wasn't really... My type of film. Which is partly why I agreed to direct the second one, no fanboy anger over me potentially ruining a classic :-)
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I really enjoyed Lights Out and his short films, and he apparently knows what mistakes they made with Annabelle, so I'm excited for the sequel, even though I didn't really enjoy the first one.