‘Fifty Shades Darker’ Breaks ‘The Force Awakens’ Record for Most-Viewed Trailer in 24 Hours
“Fifty Shades Darker” is already a record setter, breaking the worldwide record for the most-viewed trailer in its first 24 hours, with 114 million views across YouTube, Facebook, Instagram, and other digital platforms.
The “Fifty Shades Darker” trailer dethroned “Star Wars: The Force Awakens,” which generated 112 million views, for the title.
The video generated 39.4 million views in North America. It was supported by localized trailers in 32 markets, led by the U.K. (18.9 million), Brazil (12.4 million), France (9.8 million), Mexico (6.8 million), and Italy (6 million).
The new movie is based on the bestselling 2012 novel by British author E.L. James. It’s helmed by director James Foley from a script by James’ husband, Niall Leonard.
