They're not over necessarily. They just don't have a monopoly over the industry anymore thanks to streaming and social media promoting more democratic consumption of music.

y'all gotta stop perpetuating this lie. mathew used DC to leverage himself into the record industry. he was only their manager before they blew up.

he sold ****ing medical equipment

It's a cycle. I dare y'all to name any pop gorl from teh 90's whos still standing besides MiMi, Brit Brit, for example. Teh non-factors fade and are replaced, we're just seeing some people fading and new promises appearing. It's like an off season.

Not Taylor.

Yes, mainstream pop is terrible nowadays

Where is the lie? To think that Atrl has been waiting for Beyonce to fall since 2006 this thread is so funny http://atrl.net/forums/showthread.php?t=36446 Kworb being wrong about Beyonce since 2006

over the charts you mean

Yes.



And it's sad because I don't like the direction the industry is going

But Beyonce is only on Tidal and we know how irrelevant that thing is...What about Taylor? Adele? Beyonce? Pink these are 4 very different artists and yet the all are doing great... And the age isn't the only explanation Beyonce/Pink came out in the 90s... Talent is winning, people are seeing that some pop girls are just not good enough to pay for, no matter how much promo they do or payola. Some fanbases are shrinking because the girls don't do quality, if you deliver the fans will stay and you'll have steady figures even 15yrs+ in like Beyonce

I think the industry is in a transitional period.

Streaming is killing tangible forms of media to a degree, and normal promotion patterns aren't as effective as they used to be.

Bubblegum pop music isn't selling well, and the usual staples of the radio are having a hard time transitioning to a stream-heavy platform while attempting to change their sound to match what's popular.

Things will level out in a few years, but right now I think the main pop girls need to be creative in how they approach promotion, and aim for a more viral approach, rather than the traditional "promote on GMA/Today Show/SNL/VMAs/Grammys/etc ec"

I swear if Taylor slays next era then ATRL will be pressed as ****.

Pop gurls are struggling, Taylor will be there to save your faves.

I agree.

These programs are becoming more irrelevant with time and promoting on these platforms is not just not as effective.
The main pop music audience - young people - spend way more time on internet and glued to their phones on social media apps etc.

Also, the already established ones like Beyonce, Rihanna, Taylor, Adele aren't having problems.

The newer ones like Ariana and Selena are never going to become that big, they'll just have a few hits here and there and continue to have huge teen following on social media.

As for others - we can't be sure about Katy until her new era begins. Britney has been over as a major popstar for a while, so no surprise she underperformed. GaGa's days are apparently over too. So all popgirls can't be clubbed together.

This tea! Slay!

...while beyoncé sacificed herself to jay z in order to get sales like adele, it unfortunately didnt play out. Adele's 2nd and third album have outsold beyoncé's entire career. rip

The pop girl era - in the sense of solo female pure pop artists smashing the charts - essentially ended in 2011. Since then it's been a steady decline for that crop of artists as streaming takes over and urban + indie EDM are trending. The ones that have fared best since have cross-genre appeal and don't make pure pop, like Rihanna, or have massive cultural visibility and loyal armies of fans, like Taylor and Beyonce.

I'm forcing myself to believe they'll be back

I think current trends are making certain girls struggle. Britney, Katy, and Gaga are all straight up dance pop music, and that's not in line with the current trends. Its not surprising they're underperforming. It doesn't necessarily reflect the quality of their music, just the current trends.

Beyonce and Rihanna are thriving right now, because they're crossover artists. They're working with the current trends, and its paying off. Even Ariana is doing okay to an extent (DW was a moderate hit, S2S ft. Nicki is doing well). The current market just isn't here for dance pop, and the girls need to adjust their sound. Gaga is doing more a rock sound it appears, and i don't know if its because she knows dance pop isn't selling and she's just doing w/e she wants or what. I'm really excited to see what Katy is gonna bring and how her sound is gonna respond.