MIAMI – September 6, 2016 – Telemundo ranks as the #1 Spanish-language network during Monday-Friday primetime among adults 18-49 continuing its historic winning streak in Spanish-language television for a seventh consecutive week, according to Nielsen. Fueled by the success of its new primetime series – “Silvana Sin Lana” at 8pm, “Sin Senos Sí Hay Paraíso” at 9pm and “Señora Acero 3, La Coyote” at 10pm, Telemundo delivered 819,000 adults 18-49 and 387,000 adults 18-34.
Telemundo ranked as the #2 network among adults 18-34 beating ABC, CBS, FOX and Univision during the week of 8/29/16 in Monday-Friday 8-11pm primetime across all broadcast and cable networks, regardless of language. The network also ranked #4 among adults 18-49, regardless of language, beating FOX and Univision.
Last Friday, Telemundo, the home of the 2018 FIFA World Cup Russia™, reached nearly 5 million total viewers cumulatively and averaged 2.8 million total viewers and 1.6 million adults 18-49 with the broadcast of the FIFA World Cup qualifier match between Mexico and El Salvador, simulcast on NBC UNIVERSO. The match was the #1 program, regardless of language, on broadcast and cable among adults 18-49.
Up until last month, Telemundo had never even won a single week over its rival. In fact, it rarely won a single night against Univision, which has been the No. 1 Spanish-language network for as long as it’s been broadcasting. But some ratings momentum from Telemundo, and, more importantly, struggles by Univision, have pushed the NBCUniversal network ahead in recent weeks.
Would it be possible for Telemundo to win a sweeps period in the demo? To pull off a season-long victory? If Telemundo’s edge is short-lived, then not much will change in the Spanish-language TV universe. But if Univision’s struggles continue into the fall, it could mark a real opportunity for not just Telemundo but for other Spanish-language networks.
The long-time marriage between Univision and Mexican program supplier Televisa may be on the rocks.
Despite growth at Univision’s millennial-targeted Fusion network, Univision’s overall ratings have been in a trough, with rival Telemundo claiming top prime-time honors for the last weeks. To combat the decline, Univision management has been pushing Televisa away from telenovelas to create content that will resonate with younger viewers, reports the Wall Street Journal.
Televisa’s tepid response has led to boardroom conversations at Univision that could mean a less robust arrangement, or a dissolution altogether, according to WSJ sources.
At stake is payments of $300 million in annual payments in a real that runs through 2030. Televisa also owns 10 percent of Univision.
Is this bad for Televisa?? woo this is not their decade because their novelas have been flopping lately here in my country, their novelas were the most famous but that was 5 years ago now they have lost audience and they are not bought and aired on primetime as before they have been replaced.
