I feel most people doesn't know what "hype" means. How can be Beyonce most overhyped when she has very short to no notice on any activities she has these days? VMAs were announced 2 hours before the show, Beyonce had no notice, Lemonade one week notice. Her singles have no hype because due to visual nature of her albums you don't get anything new after the release.
Usually artists have promo for albums at least month prior, they build hype with lead singles, create extra content to get fans excited like Anti-Diary, announce promo appearances etc. Something like saying BTW would be the best thing ever without hearing it is overhyping. Beyonce is long proven artist, you may call her overrated but overhyped? Only if you're on hate bandwagon and you slap onto her anythng that sounds negative
