Slate explains why, just like they always do for every new #1 hit
Pretty much all these massive #1 smashes have had something to hook audiences on.
For example:
-Two summer EDM-rap song about having a good time released two years apart.
-Minimalistic indie-pop songs about enjoying youth or a bitter breakup.
-A cute bubblegum novelty about puppy love by one of Justin Bieber's friends.
-A goofy rap about going shopping, and a more serious and empowering follow-up.
-A sexually-charged 70s R&B throwback.
-A minimalistic pop hit by a 16-year old girl who rejects "the fancy life".
-An upbeat, optimistic song about being happy written for a kid's movie.
-A female rap song about being popular.
-A doo-wop inspired song about the body-positive image.
-A 70's style dance anthem sung by one of pop's biggest names.
-A somber ballad about a beloved actor who died in a car crash, repurposed into a graduation anthem.
-The highly anticipated lead single from the woman behind the biggest-selling album in ages.
-A sexy, viral hit with two of the industry's biggest names.
-A reggae-pop hit from a superstar rapper.
And now, a song about millennial romance featuring a red-hot EDM duo and a popular female singer in the teen crowd.