So why are they scared revealing their numbers to public?

I doubt their #1 song is getting 1M US streams.

They're probably waiting until they overtake Spotify, which will happen in the near future...

First at all, UMG will stop exclusives for AM, especially that new licensing deal Spotify-majors provides premium only content (hello back Taylor Alison Swift). Second thing - Spotify's subscriptions number is gaining faster than AM's right now.

Spotify has ~40m subscriptions WW and +100m active users and it's really impressive. I read new TechNavio streaming report for 2016 - 2020 global market. In next 4 years streaming market is going to be saturated - they predicted 13.31% CAGR. In fact, it vinyl income should gain +55% every year

I take my post back then.

If majors will be able to put new music on Spotify's premium-only tier, there's no reason to make exclusives with AM.

Even Spotify has to realize soon that free isn't working

That will change everything. We'll see after that.

or until they buy Spotify
Daniel is prolly just awaiting a big enough offer

I think Google or Facebook gonna be first. In next 2 years US and EU will change copyright law and remove YouTube, Facebook and other services from safe harbour.

Well, it's an excellent way of promoting the service. Many of my friends used to be freemium members -thanks to this they stopped using Youtube Downloader-, they loved it, and now that they've got a job and can afford the monthly fee, they've gone premium.

I wonder when is that...certainly not now.

Of course not. In like 5 years

7 songs with a 1m+ streams

If they want to promote song, freemium should be only a thing for a week for a particular song or album.

09/02/2016
T50 Archive pt. 1
T50 Archive pt. 2
T50 Archive pt. 3
T50 Archive pt. 4
FULL TOP 200 WITH PLAY COUNTS

1. Closer (2,414,623) *25 days at #1*
2. Cold Water (1,247,608)
3. Heathens (1,133,416) *Currently at peak*
4. Let Me Love You (1,096,657) *Currently at peak*
5. One Dance (+1) (1,042,492)
6. Too Good (-1) (1,035,825)
7. Broccoli (1,009,760)
8. Needed Me (845,297)
9. Don't Let Me Down (753,839)
10. Starving (736,502) *Breaks streak of 3 new peaks in a row* *Currently at peak*

11. Ride (+1) (714,800)
12. Treat You Better (-1) (709,939)
13. Into You (685,770)
14. Controlla (+2) (675,511)
15. This Is What You Came For (-1) (663,328)
16. Sucker For Pain (+2) (658,223)
17. In The Name Of Love (648,747) *Currently at peak*
18. We Don't Talk Anymore (-3) (640,416)
19. LUV (638,046)
20. You & Me (597,171) *Currently at peak*

21. i hate u, i love u (556,006)
22. Never Be Like You (551,641)
23. Gold (+1) (540,727)
24. Send My Love (To Your New Lover) (-1) (535,536)
25. Capsize (518,378)
26. Cheap Thrills (507,201)
27. All In My Head (Flex) (+1) (492,307)
28. Make Me... (-1) (487,270)
29. Tiimmy Turner (+2) (483,835)
30. This Girl (477,759)

31. Say It [Flume] (-2) (476,280)
32. Let Me Hold You (Turn Me On) (+1) (459,766) *New peak (2 in a row)*
33. Hymn For The Weekend (SeeB Remix) (-1) (459,598)
34. Final Song (456,991) *Currently at peak*
35. For Free (+4) (441,135)
36. Panda (439,829)
37. Cool Girl (+1) (434,904)
38. Scars To Your Beautiful (+2) (432,800) *New peak (4 in a row)*
39. The Ocean (-4) (432,121) *Matched peak yesterday*
40. Please Don't Go (-3) (419,057)

41. Chill Bill (+1) (409,904)
42. Perfect Strangers (-1) (402,798) *Reached a new peak yesterday*
43. No Problem (398,651)
44. Low Life (397,662)
45. Money Longer (+1) (384,993)
46. Kill Em With Kindness (-1) (381,702)
47. Work From Home (372,844)
48. Pop Style (371,250)
49. Ariana Grande f/Nicki Minaj - Side To Side (+2) (368,779) *New peak* *1st day in the top 50*
50. CAN'T STOP THE FEELING! (-1) (366,461)

Dropouts
51. Mercy (-1) (360,077)

Total plays of the Top 10:
11,316,019 (-182,573 from yesterday)

Total plays of the Top 50:
31,406,155 (-447,056 from yesterday)

Total plays of the Top 100:
44,749,106 (-481,763 from yesterday)

Total plays of the Top 200:
60,512,031 (-333,857 from yesterday)

Songs above 100,000 plays:
200+

Songs above 200,000 plays:
106 (+1 from yesterday)

Side To Side it begins

Scars To Your Beautiful

Of note, there's a Chill Bill remix at #113; the song would be at #21 if they were combined.

X up 4 spots to #53

Here are the first few songs on Today's Top Hits, which will get updated today:



That first spot helped Starving a lot, obviously. In The Name Of Love and You & Me are also clear beneficiaries.

Biggest gainers on Spotify:

Global
1. Closer
2. In the Name of Love
3. Make Me...
4. Starving
5. Let Me Love You
6. LUV
7. You & Me
8. No Shopping
9. Pick Up the Phone
10. Scars to Your Beautiful

US
1. Closer
2. Make Me...
3. Pick Up the Phone
4. No Shopping
5. In the Name of Love
6. Let Me Love You
7. You & Me
8. Starving
9. Scars to Your Beautiful
10. Don't Let Me Down

What does Scars to Your Beautiful even mean? Every time I see that title I think I'm reading it wrong.

Spotify will collapse if it doesn't have a premium for all non single album songs.