Member Since: 8/7/2015
Posts: 2,178
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Apple's reality show adds Jessica Alba, Gwyneth, will.i.am
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Jessica Alba has been cast as a mentor and adviser to the app developers participating in Apple's upcoming reality show Planet of the Apps.
Alba joins previously announced mentors Gwyneth Paltrow, will.i.am and Gary Vaynerchuk.
The reality TV show will search for the next great app and follow app developers as they compete for mentorship and money.
Contestants could win a featured placement in the App Store and at least $10 million in funding from VCs.
The show starts filming in late 2016, and Apple has not revealed when, how or where the show will be broadcast.
The show is being produced by Ben Silverman (The Biggest Loser / Mob Wives) and Howard T. Owens (Masterchef / Tabatha's Salon Takeover).
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http://www.hollywoodreporter.com/new...-apples-924234
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