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Originally posted by Jackk
Do you have any receipts to back up those claims or are you just making assumptions? 
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I think the hive are going with "MTV said" regarding streaming increases even though they haven't shown the 30 minute number increments the way BBMAs does to show how much of an increase happened throughout the show
The MTV article reads like it's trying to save face because they advertised three major artists like Rihanna, Britney and Beyonce and they have to focus on streaming increases.
It's kind of like saying the digital sales increased from 2005 to 2007/8...towards the beginning of major growth an increase is not surprising.
But award shows/shows have had streaming platforms AND increases in ratings/viewers as well