Google will soon start punishing mobile sites that show hard-to-dismiss popups
Quote:
Google today announced two major changes related to its mobile search results. The one you’ll probably notice first is that Google is removing the “mobile-friendly” label that highlighted pages that were easy to read on mobile from its mobile search results pages.
In the long run, though, the second change may be more wide-reaching: starting on January 10, 2017, the company will start punishing mobile pages that show intrusive interstitials when a user first opens a page and they will rank lower in its search results.
The punishment for annoying interstitials — those annoying ads and announcements that take over the whole page and have the smallest possible button for dismissing them, which inevitably leads you to accidentally clicking on the ad even though you really didn’t want to buy a new car — will likely be bemoaned by bad marketers, but for users, it can’t come too early.
It’s worth noting that Google won’t punish all sites that uses interstitials — only the ones that make content less accessible. That means popups that covers the main content after users navigate to a page or as they are looking through it, as well as standalone interstitials that have to be dismissed before you can access the main content and pages that show what looks like a standalone interstitial above the fold. Those last ones are actually especially annoying, because they often push the main content down once they load, which also often leads you to accidentally clicking on them, too.
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bye bitch!
but wouldn't this affect ATRL? I get faux virus alerts at least twice almost every time I go on this site on mobile.
I also get redirected to app pages and whatnot.
ATRL