Holy moly at that puma prices.... Oh well.... I would have spent that money on an escort anyway, might as well spend it on something that will last longer than a minute....and actually do what I paid it for

I don't know why y'all are saying that ANTI had no singles in Europe, Work was HUGE in my country. EVERYBODY listened to it, it was everybody's jam tbh.

I blame the Brit Awards performance for the bad UK sales, it was really a disappointing performance.

However I really expected 'Kiss It Better' to become a huge hit in the UK. I think the underperformance was due to no promo, low streams and lack of AirPlay. If it was the lead single it would've probably hit #1.

I will be even more surprised if 'Love on the Brain' underperforms, But I'm expecting her to promote that over here.

Antis sales though are just tragic in the UK, she really needs to come back hard with R9 she can't lose the UK support.

Im praying she performs on the X Factor live shows in November, another performance like the last 2 she did there with LOTB will have the UK shook once again

If the video is great, and the AirPlay and streaming are high. And she serves BBMA vocals for LOTB her sales will improve.

I hope she will sing love on the brain in a few shows: x factor uk, the grantham show ecc

So I gathered these reasons about the underperformance of ANTI from you guys. Here's the list:

- Not releasing in Nov
- Giving the album for free
- Its genre wasn't UK friendly
- Work as a lead single
- Almost no promo whatsoever
- The Brits turned people off
- The UK are still Loud stans after all these years... just get over it already!
- The UK aren't very loyal
- The three years break

More reasons are welcomed!

Rihanna doesnt need promo to have a hit single (although it helps) i just pray for a decent video

Work as the lead was the only right choice

Her LEAD singles don't need promo. The others do.

Basically.

'Work' performed good in the UK, it just wasn't a song that would sell the album in the UK. Also the lacklustre Brits performance didn't help things either, it doesn't help that she can barely sing Work live either.

I love Work, but it's not an album seller.

Im bored so im gonna rate her videos this year

Work 1st video - 4 / 10
Bland, uninspired.. dull color theme through the whole video. Its basically just a mature version of Pon De Replays video... definitely didnt need to waste time shooting this one when the other was much better

Work 2nd video - 7 / 10
Probably my favorite video this era. Its simple, yet effective. Rih and Drakes charisma is enough to make the video worth watching and all round just a visually pleasing video.

Kiss It Better - 5 / 10
Wow i was super exited for this video given the 30second teaser video. It looked promising but the video went nowhere.. was boring... it had some potential although they just stuck with the less is more approach, and in this case it wasn't

Needed Me 5.5 / 10
I feel like i dont need to say much here.. the only redeeming parts of the video is here look and some scenes were cool (like riding the motorbike & the helmets)

This Is What You Came For 6 / 10
Like Works 2nd video this one was visually pleasing for me, it got a little repetitive towards the end but the editing and effects were cool enough for me to want to watch it again.

Sledgehammer 5 / 10
I dont care for Star Trek so i dont really have much of an opinion on this one, and i wasn't particular a big fan of the song either the editing was pretty cool to see i guess

Rated R is just amazing!!
G4L, Fire Bomb, Hard alone!!

You better stan! Wait Your Turn has kicked my ass again out of nowhere, I love it so much.

I actually LOVE This Is What You Came For. She looked good and it seemed that she had so much fun filming it. It was an okay one because we all know that DJ's tend to release cheap music videos.

Have you seen Hey Mama?

Work was not the perfect lead

I like the track, but does it compare with her other leads? Absolutely not

Diamonds and Stay were the real album seller. Performing Stay for the first time on SNL helped her US sales!
Everyone praised her!