It's not really something I'm used to but I like it and I think Ivy sounds so beautiful. I love the line where he said he thought he was dreaming; it just really hits me hard!
Apparently the magazines were limited to 1500 or 1600 copies
Surely only the ones in the pop-up stores? I think the pop-up stores were a very smart strategy. Now everyone will think the magazines are 'limited', and will run to get one once they'll be sold online. There probably would be less hype around it, if it was sold online immediately.
