I'm glad that they're happy with her work. It still haven't clicked with the US audience, but Asia, Europe, etc, connected with her collections. Now release music sis.
Quote:
“Witnessing how the Adidas by Rita Ora collection has been embraced around the world has been very exciting for us, particularly its success in fashion-forward markets such as South Korea,” said Alegra O’Hare, senior director of brand communications for Adidas Originals.
She added, “The Originals female consumer loves to experiment and distinguish herself from others, which is why an individual like Rita resonates so strongly with her. Rita’s fearless approach to personal style and her personal brand is both aspirational and accessible.”
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http://footwearnews.com/2016/fashion...ection-207777/