Whoa! Knew this would eventually grow into a hit.

Yeah, it was probably added to a big playlist. It was already increasing quickly, and it's getting a lot of airplay as well. I can see it going T10 easily.

Ewwwww

"LUV" is such a bop. It's way better than "Say It". Y'all should try it

Luv is my favorite Urban song of the year

Is this the first time 5 songs have all had 1M+ plays on a non-Friday update?

No.

5 songs with 1M+ plays
Wednesday 8/10/16 (5)
Thursday 8/11/16 (5)
Friday 8/12/16 (5)
Saturday 8/13/16 (5)
Sunday 8/14/16 (5)

These YouTube insights are really messed up. If you look at Aug 6-12 in the US, then they have Beyoncé's Sorry with 6.8 million. But if you pick Aug 7-12, it becomes Justin's Sorry with 5.7 million. How can they even provide chart data if their internal database is this screwed up? I don't get it. The song title shouldn't even be a factor.

What is the predicted stream of Closer?

YouTube chart for week ending 8/11

http://pastebin.com/PQdTretP

Into You top 20.

Mess, I didn't notice it had been happening for so many days in a row

omg

08/15/2016
T50 Archive pt. 1
T50 Archive pt. 2
T50 Archive pt. 3
T50 Archive pt. 4
FULL TOP 200 WITH PLAY COUNTS

1. Closer (1,384,890) *7 days at #1*
2. Cold Water (1,148,728)
3. One Dance (1,072,471)
4. Heathens (1,006,489) *Currently at peak*
5. Too Good (917,410)
6. Broccoli (827,116) *Currently at peak*
7. Let Me Love You (762,561)
8. Needed Me (734,162)
9. Ride (+1) (685,786)
10. Controlla (-1) (673,727)

11. This Is What You Came For (637,771)
12. Don't Let Me Down (621,485)
13. Sucker For Pain (620,059)
14. Treat You Better (609,640)
15. Into You (567,837)
16. We Don't Talk Anymore (536,141)
17. Cheap Thrills (493,708)
18. Send My Love (To Your New Lover) (+3) (486,101)
19. CAN'T STOP THE FEELING! (478,847)
20. Don't Mind (-2) (477,652)

21. Work From Home (-1) (468,836)
22. Never Be Like You (463,423)
23. Gold (451,469)
24. Panda (446,955)
25. i hate u, i love u (+2) (446,424)
26. All In My Head (Flex) (-1) (436,288)
27. For Free (-1) (434,180)
28. Chill Bill (426,124)
29. Starving (415,735)
30. Tiimmy Turner (410,175)

31. LUV (+3) (407,991) *New peak (2 in a row)* *1st day in the top 50 was yesterday*
32. Capsize (-1) (394,760)
33. You & Me (+2) (387,115)
34. Say It [Flume] (-1) (385,939)
35. Hymn For The Weekend (SeeB Remix) (-3) (382,747)
36. Kill Em With Kindness (363,622)
37. Pop Style (361,248)
38. Low Life (354,807)
39. Please Don't Go (+2) (354,115)
40. The Ocean (347,226)

41. Cool Girl (-2) (340,832)
42. Let Me Hold You (Turn Me On) (340,192)
43. You Don't Own Me (+1) (335,692)
44. This Girl (+1) (334,939) *New peak (3 in a row)*
45. Purple Lamborghini (+1) (327,220)
46. Final Song (-3) (326,129)
47. I Took A Pill In Ibiza (318,641)
48. Work (305,017)
49. Jumpman (+2) (293,119)
50. Martin Garrix & Bebe Rexha - In The Name Of Love (+5) (290,297) *New peak* *1st day in the top 50*

Dropouts
51. Once In A While (-2) (289,367)
53. Body Say (-3) (285,404)

Total plays of the Top 10:
9,213,340 (-747,462 from yesterday)

Total plays of the Top 50:
26,093,838 (-2,147,403 from yesterday)

Total plays of the Top 100:
37,728,456 (-3,172,069 from yesterday)

Total plays of the Top 200:
51,136,871 (-4,330,260 from yesterday)

Songs above 100,000 plays:
200+

Songs above 200,000 plays:
94 (-5 from yesterday)

"Closer" is increasing the lead over "Cold Water", right?

I don't like Drake, but "One Dance" has held up damn good.

Yeah.

It'll be interesting to see how its lead changes once both are big on radio.

Okay so in Insights they are simply adding up both Sorry tracks

Using that Youtube chart plus today's updates for other consumption charts, songs with multiple:
Heathens: 2 Youtube [4 WW], 4 Spotify, 2 iTunes
Cold Water: 4 Youtube [3 WW], 2 Spotify, 3 iTunes
Closer: 1 Spotify, 1 iTunes, [5 Youtube WW]
Needed Me: 8 Youtube, 8 Spotify
Me Too: 9 Youtube, 9 iTunes

Also looks like the lyrics video for Closer has a higher daily peak than the actual videos previously.
The closest is: Don't Let Me Down 3,397,398 (2016/08/04)
Closer's lyrics vid had: 3,495,943 (2016/08/05).