As much as people want to say that Donut-gate ended her career, they are wrong. Ariana's My Everything era was a phenomenal success that gave listeners an album filled with single-worthy potential, several tracks of which all went on to be the hits most of the GP knows her for today.
Clearly the GP still has interest in her, and they are seeing her new album thinking that it must be filled with single-worthy potential tracks like ME was, and is definitely true! With an unorthodox album cover of some latex-sex-bunny costume, it also intrigues people on what angle exactly she's going for this era...
Another thing I personally have seen is that Meghan's genre change is more polarizing than Ariana's sound evolution that may make some people turned off by Meghan but able to keep with Ariana...
