'In order to build the brand I want to build, its scalability is limited if I connect it to the band,' she conceded. 'So I always think how can I grow the brand, how can I separate myself from the brand and I think it's going to be more its own brand.
'More and more I would like it to be its own brand - my dream is that one day no one will remember that I had anything to do with it.'
legend goop will rise on it's own two organic feet! source
But isn't the whole point that it's HER lifestyle brand? Like, people are buying that overpriced garbage because they think Gwyneth paltrow thinks it's groovy. Nobody is going to pay $200 for an artisanal trash bin that Gwenyth Paltrow wouldn't use.
Not that quote with "GOOP... by Gwyneth Paltrow" right next to it
If she wants the brand to be successful she needs to start again. Everything about it is pretentious and out of touch with reality. Plus the name 'goop' makes me think of slime and that weirdo from the Sims 2.
