Atrl is stUpid.
If the signs are wrong, then ok, maybe they're not Hispanic. Then again, maybe they're Hispanic but don't speak Spanish (very well).
It's 2016 and people still fail to understand "latino" is not a race. Many Latin countries have significant white populations, including Mexico, Cuba, Colombia, Argentina, etc...
And cowboys are not exclusive to the US. One persons redneck is another's paisa.