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Originally posted by lousaysthings
Except Katy's last era brought her two of her biggest hits, built her streaming power and smashed her previous tour numbers. Gaga didn't seem to better herself at all last era 
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Gaga's last era, Cheek To Cheek, helped her public image, went #1, won a Grammy, gave her opportunities and opened doors that enabled her to perform in front of tens of millions at the Super Bowl, at the Oscars, at the Grammys.
Helped establish her as a real singer / musician and not just a pop star.
She also performed at the Baku 2015 Games, which is huge :
Gaga's last era definitely did a lot for her image and upped the chances at having longevity.
It's not all about #1s, Beyoncé is the biggest star in the world in 2016 and hasn't had a #1 in years.
The same Max Martin and Dr. Luke production will only take Katy so far, esp as a pop star approaching her mid 30s.