Celeb News: Blind Gossip: Calvin and Tinashe's relationship is staged

Beyonnaise

Quote:

Whiny's New Relationship

[Blind Gossip] Here’s everything you need to know about this male musician’s new relationship with a young female recording artist: It’s a setup!

It’s a setup. They are both signed to [company]. They’ve know each other for years, but the new “personal relationship” with him is really to help push her second album. They’re both cool with that.

From a marketing perspective, it should work. She is up and coming and needs eyeballs and ears. He gained millions of followers when he dated [his ex-girlfriend]. He now has ten times as many followers as [the young recording artist] and he gets papped everywhere he goes. We expect his followers and the media attention to bleed over to her for album sales, and it makes it look like he is over [his ex]. It works.

For someone who whined about how staged his last relationship was… he sure was quick to jump into a similar arrangement!

Source

Interesting.

MaRy

Nnnnn

KasioKas

dadutchess

I hope this isn't true. Tinashe's career is already suffering; the people she's getting into business with are gonna make it 100x worse. She's in trouble.

qurl

o b v i o u s l y

RCA ain't playin this round and want that album out by the end of 2016, a press relationship is the lowest hanging fruit as far as getting the girl some of the exposure she's long overdue for

im just sad cause not only is she beyond that but Calvin seems soooooo douchey ... like ya i know they worked together and were probably mutual friends but

Truth Teller

On the one hand, I hate that this is how the game works and I am a bit disappointed that Tinashe might allegedly have joined the circus

On the other hand, I really can't stand seeing Tinashe in the backburner. I've been waiting for her to deservedly blow up for almost 3 years now. If this is what it takes, I'm here for it. It's not like she'd be the first one to boost her career this way

Shendelzare

Learning from Taylor I see

heartbeats

it's not that farfetched cuz tinashe's career is on life support & calvin can def help her finally make IT. so goodluck to her

Fenrir

Well duh. Did anyone think otherwise? lol

Truth Teller

Btw, now that this "relationship" is happening, can we get a mastered version of 5AM (the Rihanna demo Tinashe recorded with Calvin)? Maybe even put it on Joyride. Cause that song is EVERYTHING. It just needs a better breakdown and maybe a cute little bridge

Jeiboy

This will hurt Tinashe in the long run

collin

Blood Magic

You don't say?

Disha

starstruckaj

Mess, I'm not that surprised though. Hopefully it does something because this rollout has been a tragic mess for far too long.

Nemo

Harrys Hairflip

If its a pr stunt this could be good for her

OpenBacardi

This could work wonders for Tinashe's career, she already has mad talent she just needs exposure.

phatty033

interesting. this obviously benefits tinashe but what does calvin get out of it?

imabadkid

I don't really think this will do much for her.

PR relationships work when the person is super A-list - hence Taylor upgrading Calvin, not the other way around.

If she's trying to get her name out there and advance her career she needs to aim a bit higher tbh.