Member Since: 1/1/2014
Posts: 18,667
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Chris Anokute: real revenue is from a radio single
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In the music business, the single has long reigned supreme, but these days, it's not about selling downloads or albums by the thousands, but rather registering streams in the hundreds of millions. That means the pressure is on for creators to prove their might beyond a traditional radio hit. Impacting Spotify playlists, Pandora algorithms and grabbing an increasingly elusive listener in a matter of seconds are the orders of the day, with labels, *publishers, artists, producers and *songwriters vying for a slice of an ever-shrinking pie.
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Anokute: It's harder now than it's ever been to sell a song, because there's not enough real estate. There are not enough artists being put out commercially, so most writers and producers want their songs to be cut by artists who are either successful or have some type of radio traction. If you write an album cut for an album that sells a million copies -- and tell me five albums that sold a million copies last year -- your royalty will be a few thousand dollars. And you have to wait 18 months for that money to come in after that album went platinum. So most songwriters and producers are starving trying to get cuts because there aren't enough singles to go around. The real revenue is in the big radio single because they pay *performance royalties, and the big revenue is in a big synch. So now you find a lot of songwriters *writing for *commercials. I've found a lot of *songwriters *pitching for Empire because at least they knew their music was coming out, they were getting fees and they would make a few dollars on mechanical *royalties.
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Source
I've linked the full article. Billboard's hit-makers discuss what makes a hit record and the current state of the music industry
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