People like to severely underestimate the Kardashian's power. When it comes to the general public, the Kardashians have more power than most of our faves. Most of our faves only have power in the music industry (Katy doesn't, though). The Kardashian name is a massive brand.
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FORBES estimates that Katy Perry Pop was downloaded just over 1.3 million times, likely generating only six figures in revenue. A disaster for Glu, given that it likely cost several million to make, even before counting the upfront minimum guarantee paid to Perry and the estimated six figures spent in initial marketing costs.
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Damn.
