|
Discussion: BB: Taylor's impact on Country music
ATRL Contributor
Member Since: 11/5/2011
Posts: 100,491
|
BB: Taylor's impact on Country music
Love Story: The Impact of Taylor Swift's First Decade in Music
Quote:
[…]
Swift, of course, was a mere 16 years old when she made that “Tim McGraw” debut, defying a few basic tenets in the process. She insisted on writing her own songs, mining real-life experiences and worming her way into a format that was historically viewed as a place where adults sang grown-up songs for other adults. She had her battles. Radio research — particularly in the early years — showed males in the upper demos were chilly. But teenage girls loved her. She became a bonding element for those girls and their mothers, and — boom! — a country star was born. In fact, the country landscape is much different today, thanks in part to Swift and her insistence on following a game plan that many considered unorthodox.
• The audience grew younger. While country radio has long embraced a wide 25-54 demographic as its target audience, it historically skewed toward the 35-plus segment. Music Row has wanted to lower the median age since at least the early 1980s, but it never has been more successful than during Swift’s rise. One could argue, in fact, that the bro-country fad — which temporarily brought in a ton of 25-34 listeners — might not have occurred if Swift hadn’t shown that younger listeners were open to country.
• Young women felt they had a voice. The number of females on the country chart tailed off in recent years, an ironic development since Swift inspired so many younger women to put their inner world to music. Kelsea Ballerini is the most obvious success story, though some of the other contenders tried to duplicate Swift’s approach instead of using it as a guide.
• The two-year album cycle became more of an industry standard. In 2006, the typical country act cranked out a new album every 12-18 months. Swift has followed a 24-month cycle like clockwork, putting out a new project in a late-October/early-November window every even-numbered year. Wait times still vary, but two years looks more like the industry norm than it did before.
• Country music now thinks globally. As a genre that’s native to the United States, it was natural to consider America’s borders as the limit for country. Some previous acts, such as Johnny Cash and Dolly Parton, thought outside the box, but no one chased international territories more aggressively than Swift, who even started a world tour in Singapore — hardly a bastion of country heritage.
• Leaving the format no longer carries the stigma it once did. Strident country fans are angry about the direction of modern country, but recent Country Music Association research reaffirms what radio has known for a while: The genre’s listeners engage in multiple formats. Where country radio once turned its back on artists who “left the format” — Gary Morris took on an operatic part in Les Miserables, and Restless Heart dared to release a pop-only single; both saw their country careers dive — Swift was forthcoming about making a pop album with 1989. Radio is different now, too. In the pre-consolidation era, country programmers felt abandoned when a country artist targeted a different audience. Now, the PD for a radio cluster simply finds Swift moving from the country brand to another station in their portfolio. Swift hasn’t tried to return to country, though many expect she eventually will, and it appears to many that the door remains open to her.
|
|
|
|
Member Since: 8/7/2015
Posts: 445
|
With only 3 country albums... Queen!
|
|
|
Member Since: 5/27/2016
Posts: 4,874
|
Wow. True impact  Not everybody has that.
|
|
|
Member Since: 5/27/2016
Posts: 1,666
|
|
|
|
Member Since: 6/30/2012
Posts: 22,003
|
She would've been a country legend for sure
Sometimes it makes me sad 
|
|
|
Member Since: 5/27/2016
Posts: 468
|
One of the most impactful artists of this generation 
|
|
|
Member Since: 3/31/2012
Posts: 43,847
|
|
|
|
Member Since: 8/7/2015
Posts: 8,139
|
Quote:
Originally posted by Ash12345
She would've been a country legend for sure
Sometimes it makes me sad 
|
She was declared a legend and they gave her some award that only Garth Brooks have
|
|
|
Member Since: 1/1/2014
Posts: 9,392
|
None of these is true (maybe the 1st one?)
She didn't make country music global, she just abandoned it and became a popstar and then she became global (lol).
The reason she didn't get backlash for abandoning country is because she was never 100% country, it was like 50% pop and 50% country music.
|
|
|
Member Since: 3/15/2013
Posts: 23,412
|
Quote:
Country music now thinks globally. As a genre that’s native to the United States, it was natural to consider America’s borders as the limit for country. Some previous acts, such as Johnny Cash and Dolly Parton, thought outside the box, but no one chased international territories more aggressively than Swift, who even started a world tour in Singapore — hardly a bastion of country heritage.
|
BB is now hiring 12 year old kids to write for them? Shania Twain didn't exist or something?
|
|
|
Member Since: 12/23/2006
Posts: 20,355
|
Billboard, what kind of alzheimer 
|
|
|
Member Since: 8/3/2012
Posts: 19,910
|
What kind of fairy tales, Billboard 
|
|
|
Member Since: 8/31/2013
Posts: 4,266
|
Quote:
Originally posted by Black Cat.
BB is now hiring 12 year old kids to write for them? Shania Twain didn't exist or something?
|
This 
|
|
|
Member Since: 5/27/2016
Posts: 660
|
Quote:
Originally posted by TeemoR
None of these is true (maybe the 1st one?)
She didn't make country music global, she just abandoned it and became a popstar and then she became global (lol).
The reason she didn't get backlash for abandoning country is because she was never 100% country, it was like 50% pop and 50% country music.
|
Whether you agree or not, Taylor introduced country music to many countries outside the US. In Asia, where i live, most of us didn't care about country music at all. When Taylor became big (which was during Speak Now, the beginning of Red), i'm sure many of us went to listen some country songs. The radio here even tried to market some country releases.
|
|
|
Member Since: 1/1/2014
Posts: 10,918
|
So accurate
Quote:
The audience grew younger. While country radio has long embraced a wide 25-54 demographic as its target audience, it historically skewed toward the 35-plus segment. Music Row has wanted to lower the median age since at least the early 1980s, but it never has been more successful than during Swift’s rise. One could argue, in fact, that the bro-country fad — which temporarily brought in a ton of 25-34 listeners — might not have occurred if Swift hadn’t shown that younger listeners were open to country.
|
|
|
|
Member Since: 9/7/2012
Posts: 9,553
|
Taylor  
|
|
|
Member Since: 8/27/2011
Posts: 14,680
|
The impact is huge
You can't deny her impact in country music watching people like Kelsea Ballerini having success
|
|
|
Member Since: 1/6/2014
Posts: 4,682
|
|
|
|
Member Since: 2/8/2014
Posts: 9,232
|
Quote:
Originally posted by Black Cat.
BB is now hiring 12 year old kids to write for them? Shania Twain didn't exist or something?
|
Who is she?
-------------
Edit : I know her (the one who sang Ka-ching right?). I think she's not powerful enough to promote country music.
|
|
|
Member Since: 5/27/2016
Posts: 14,345
|
Taylor's impact
|
|
|
|
|