I have no intention to see this but the promo has been everywhere where I live, I'm surprised a lot of you haven't heard of it. Maybe it'll do better internationally.
The last of the weekend's new wide releases is Steven Spielberg's The BFG, which is outperforming Mojo's forecast below, but still is struggling to find much of an audience. The film delivered an estimated $7 million on Friday and is looking at a four-day weekend around $23+ million.
That's weird tbh.
Maybe we'll actually get some decent films of quality next summer.