Sony has announced plans to develop a robot "capable of forming an emotional bond with customers." And no, it's not talking about the Rolly. At the company's corporate strategy meeting this morning in Tokyo, CEO Kaz Hirai said that a new robot-focused organization within Sony was established in April and is working towards a business launch.
"Sony will seek to propose new business models that integrate hardware and services to provide emotionally compelling experiences," the company says in notes from the presentation; no further details on the robot are available. Japanese telecoms company SoftBank makes similar "emotional" claims about its Pepper robot, while Sony arguably achieved the goal to some extent with its AIBO dogs, which some users have gone as far as to hold funerals for.
This is going to flop. Programming emotion into a computer is never going to happen. It's going to be in the vein of when Apple first launched Siri and said that it can do complex things and is like talking to a person. There are going to be obvious flaws and holes in the "emotion" of these devices that it's going to be a cheesy, corny device.
Also, I don't know why anyone would be interested in this.