Nevertheless, Spotify recently said that Apple Music has helped, not hurt, its business. Since Apple Music launched on June 30, 2015, its European rival has grown at a faster pace than beforehand. Spotify has now surpassed Skype as the most lucrative European startup, with an estimated valuation of roughly $8.5 billion.
"It's great that Apple is in the game. They are definitely raising the profile of streaming. It is hard to build an industry on your own," Jonathan Forster, a vice president and one of its first employees, told Reuters in an interview.
"Since Apple Music started we've been growing quicker and adding more users than before."
With more companies promoting the same idea, it's bound to happen because Apple is so big and influential.
But Spotify was the only known service comparable to Apple, and Apple Music was originally an Apple exclusive.
Now that it isn't, I'm sure Spotify is growing, but Apple Music is growing faster, and will outpace them all.
Spotify is just reaping the benifits of having competiton (see Samsung, Xbox, Mac)
None of those have outpaced their rivals, but do better and better the more exposure Apple, PlayStation and Windows get.
(For Samsung I mean in the flagship premium model output, not every phone they put out).
