Prince William has become the first member of the royal family to appear on the cover of a gay magazine.

The heir to the throne features in the July issue of Attitude magazine, discussing the mental health implications of homophobic, bi-phobic and transphobic bullying.

The cover came about after the Duke of Cambridge invited Attitude to bring members of the LGBT+ community to Kensington Palace to hear their experiences of bullying and discuss the impact on their mental health implications.

William along with the Duchess of Cambridge and Prince Harry is leading the Heads Together campaign, which aims to end stigma around mental health.

He told Attitude: “No one should be bullied for their sexuality or any other reason and no one should have to put up with the kind of hate that these young people have endured in their lives. The young gay, lesbian and transgender individuals I met through Attitude are truly brave to speak out and to give hope to people who are going through terrible bullying right now. Their sense of strength and optimism should give us all encouragement to stand up to bullying wherever we see it.”

William urged anyone who is being bullied for their sexuality to contact someone who they trust, whether a friend, adult or teacher or someone from a service such as Childline or Diana Award. “You should be proud of the person you are and you have nothing to be ashamed of,” he said

Originally posted by J a y

First Royal to openly advocate and cover a gay magazine. Historic

Originally posted by Hector

Getting the good genes from his mother. Bless him.

Originally posted by Ryann

Oh he's not shirtless

Originally posted by LetsParty

Thats nice of him but he is kinda preaching to the choir here with the talk about homophobia, would be more helpful in a magazine targeted to straight guys

Originally posted by J a y

First Royal to openly advocate and cover a gay magazine. Historic

If and when The Queen dies, I think she will elect William as her predecessor. The Duke is old. And also, the world, and the United States especially really love the royal trio. William, Catherine and Harry are what's best to represent and lead our country and commonwealth

Originally posted by LetsParty

Thats nice of him but he is kinda preaching to the choir here with the talk about homophobia, would be more helpful in a magazine targeted to straight guys

Originally posted by Reader

I think most of the GP want this, but Charles will have been prepared to rule for his entire life. Unless he succumbs to the male royal curse and dies early, Charles and Camilla will rule us for a while.

There's still a decade or two in them yet IMO. But yeah, I - like most people - will be perched for William and Kate's ascension.

Hugest props to him for appearing in Attitude