The potential of Latin music and Latin artists to fully permeate the mainstream has received a resounding endorsement with the launch of Roc Nation Latino, a full-service Latin division within Roc Nation, with superstar Romeo Santos as its CEO.

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In addition, the deal, inked June 8 in Roc Nation’s New York offices, makes Santos an exclusive management client of Roc Nation, co-managed with Marines.

Santos’ current recording deal with Sony will not be affected