Katy, Taylor, Beyonce, and Adele in that order. Adele's eras never continue past single 2 while Katy's team for example make sure that her eras have at least 7 singles.

Taylor's 1989 rollout was executed perfectly. Literally no errors. Every promo slot possible, publicizing the Secret Sessions after they happened, waiting to release Blank Space once Shake It Off finally started to die down. It should be taught in textbooks as perfect branding; the whole New York, 80's polaroid aesthetic matched with her carefree, single girl in her 20's attitude was so effective in generating buzz and getting people to buy the album.

This...good marketing techniques...and of course beautiful gowns...no one can deny that she manipulates the media and plays her card the right way...

I think you don't understand that artists like Beyonce don't need to cram their schedule with promo performances. I agree, some artists need it, and I love it because I love watching them. But part of Beyonce's team's strategy is to keep some mystery to it so hype builds up and everyone is trying to find out information because it's not just handed to them like many smaller artists do. After Superbowl, she basically didn't do anything until Lemonade dropped. But having an audience of over 110 million during the halftime show was an amazing promo slot that probably had more effect than a bunch of talk shows lined up. Right after that huge event she announced her world tour which sold over 1 million tickets in just the US, and all those people willing to pay the price to go see her were most likely going to either buy or stream her album which she'll perform on tour. Then, in Europe, she's been invading all of our billboards with IVY PARK, she's literally everywhere. I was in Munich the other day and she was all over the city.

Also, Formation did the promo by itself because of all the controversy it created, and it was all over the news around the world. Many celebrities also posted about her on all their social media to praise her performance and message. So really, if you haven't heard about Beyonce since mid-February, you are most likely living under a rock.

I understand that Bey stans are disappointed to not have seen her perform at award shows, but the only ones that were on since she released Formation up until Lemonade dropped are the iHeart Radio Music Awards and RDMAs And it's also her team's strategy to make her seem "untouchable" and "queen-like", so performing at award shows with other artists that are far from being at her career level would almost degrade that image.

Hope I at least changed half of your mind on Bey's marketing team.

And I'm not a crazy fan (I just like her strategy and some music), I'm just proving that every artist has a different method that either works or doesn't work for them, and for Bey it works.

Only on ATRL is dropping your album then hiding out a marketing strategy.

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Taylor for sure and thats because shes the head of her marketing team.
Talented queen

Taylor. End thread.

Probably between Katy and Taylor. Ariana's marketing was pretty great during her My Everything era as well

Taylor
Tori Kelly
Katy

The business savvy ones.

Taylor, Beyonce, Katy, Adele

Taylor Swift, especially 1989 era. From Shake It Off live chat, 1989 secret seasions, single choices, media appearances before and during 1989 release week, expensive music videos, Bad Blood video, celebrity guests in 1989 World Tour to pulling off her music from Spotify and writing an open letter to Apple, she did that in just one era. She made sure everything is under her control.

I agree 100% with this. I get that the Hive is dissapointed with the lack of performances but like you said, people need to go TO Beyoncé to see her perform, she's not gonna hand it over to you.

She puts the responsibility to follow her to the fans and GP instead of being in-your-face 24/7, which works perfectly for her as she's trying to create this MJ status.

She went on a stadium tour, how is that hiding out?



Sis you're my new favorite. Teach ATRL.