Zara makes more commercial music than Tinashe.

Zara is pop plus her music is a lot better than Tinashe's

A generic pop hit & 2 re-releases for one song

They shouldn't even be compared because Tinashe is way more talented. Tinashe is signed to a label that doesn't promote their artists much.

Zara is just uninteresting to me. She's just there.

In what world? Zara makes basic ass tracks rejected by other artists

zara is signed to epic tho

Both are one hit wonders here in The U.S. as of now, Never Forget You is just bigger here then 2 On was.

This, plus she's more marketable.

Zara is pop and smart with that.

Zara is white. I think that helps her not gonna lie.

Especially when black pop/R&B girls have been struggling to break through these past few years

she's white and blond

Zara went the commercial house/pop route and has booked collabs with big artists in the UK

Tinashe's only commercial single is with Chris Brown ( ) and they had a public fued

Zara doesn't need to bother with the US as she's already had three Top 10s in the UK within a year. Lush Life is still huge here too.

Zara is pop, white, blonde and pretty. + makes more generic music.

Tinashe is urban, mixed & makes raunchier, more experimental music.

She also does have a hit here.

Honestly I could Zara have a long lasting career, she's doing really well right now and her label is doing amazing promoting her.

Musically I don't care for neither... In my country Zara had a HUGE radio hit and is on the radio almost every hour now. The other one I only heard about her this month because someone was comparing her to Beyoncé, never heard any of her song. Zara is cute and her voice is great if she star doing good music, I may stan.

Better label push

Tinashe is on RCA

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Tinashe is way more talented & beautiful than her, I think it's their music genre & promotion.
Edit: All My Friends is a global hit.

I see people saying it's because one is black.. Well it's kind of possible I guess, now that I think about it...the only huge black females now are Beyoncé and Rihanna. And yeah I know Beyoncé is black but her skin tone is light, her European heritage shows.. Why is that? From the 60s up to the late 90s there were many successful black females in the industry... Does that mean that the day Beyoncé finally falls off there won't be any black female megastar
Not to mention that I've yet to see any blacker girl succeed nowadays.

Zara is white

Tinashe is better in everyway though