“The biggest update since last launch is that I got married,” says a beaming Rahul Sharma, Co-founder of Micromax and YU Televentures, when we ask him what’s new. Just four months ago, Rahul married actress Asin Thottumkal in a well-publicised wedding, with photos splashed across newspapers and online portals.
Re-invent to stay competitive
The points Rahul makes on the reason behind launching YU when Micromax is already a popular mobile brand holds some interesting lessons for product founders. He says both brands vary in terms of their vision, goals and the target users. “Micromax focusses on massification and democratisation of technology. YU targets the people who want a product that’s continuously evolving. YU caters solely to tech-savvy people who want to control and customise their device,” he says.
The biggest reinvention is Madonna. From being a typical pop artist, she got onto R&B to hip hop to rap. If you don’t re-invent yourself, you won’t see where the markets are moving. If you re-invent yourself you will be successful. Whoever gets the whole thing (re-invention) right will be successful,” he says.
Rahul says companies have to re-invent themselves according to market demands.
Rahul’s advice for entrepreneurs:
1. Believe in yourself. People called us crazy when we wanted to start making phones
2. Ask yourself if you you are solving a complex problem
3. Re-invent according to market demands
4. Be fearless
Surely they aren't calling "American Life" a RAP song?
She rapped (albeit, poorly) in the song, therefore, she has done rap. The song itself can't be a "rap" song since that's a type of singing style, not an actual genre (even though Wiki-heads will argue it like they can't think for themselves).