Quote:
Originally posted by romonster
If she had been given a budget and actually tried with the Applause lyric video she could have made something like the Tom Ford ad for it but like everything that era it had to be rushed. 
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Why would they have a big budget for a lyric video? It's literally just a lyric video. Do you think KP had a big budget on her Emoji-themed lyric vid? They're cheap means for a label to get extra streaming, nothing they need to be splurging money on. They generally die down after the MV is released, and on that subject it's not even a ploy used anymore, so nothing we need to worry or care about now.