Unlike new members of the swipe-laden online dating scene, David Cameron is using the service to seek out young voters and urge them to take part in the upcoming EU referendum on June 23.
The move comes amid growing fears that changes to the electoral register will result in millions of people unable to vote, with the deadline fast looming
The PM will be hoping that his introduction to the Tinder game will convince the younger generation he 'gets' them and to vote to remain part of the EU, but only time will tell if the ploy will reap results.
And Tinder's played a role in publicity campaigns from the launch of a Jason Derulo music video to an NHS organ donation drive.
