Why didn't Billboard count YouTube streams for "7/11"?
According to the revamped Hot 100 chart, official videos posted by Vevo and user-generated clips that utilize authorized audio would be counted towards their streaming data. That means, if the video is available on an artist's channel, Vevo or otherwise—most likely, verified accounts—Billboard will take the views into account.
So why didn't that happen for Beyoncé's "7/11"? Beyoncé initially released its official music video on her own YouTube account, garnering over 25 million views in just three days. The video has amassed a total of 339.1 million views since then.
The same video had to be re-released on her Vevo channel for the streams to count, but it did not replicate the success of the earlier upload. It has 34.3 million views at the time of this writing.
If Billboard counted unofficial audio streams from viral videos before—giving Bauuer's "Harlem Shake", Carly Rae Jepsen's "Call Me Maybe" and Pharrell's "Happy" an edge—why didn't they do the same for an official upload?