1. Rihanna 777, 2012
150 journalists (and 35 fans) were invited to accompany the superstar and her band on a 777 jet to witness seven club gigs in seven days in seven countries.
Getting on the plane was the journalistic equivalent of winning a Willy Wonka Golden Ticket, but the experience soon became torturous as schedules ran absurdly late, Rihanna made herself largely unavailable and the invitees began to feel like they had been taken hostage.
Quote:
3. Rita Ora Twitter Fail, 2014
It begins on 31 October, 2:45pm, with the following tweet: "Dropping my new song Monday if this gets 100,000 retweets."
A tall order? You'd think not for a singer, who, at the time, had 3.9m followers. But her fans were obviously offline or busy, uptake was slow, and somewhere between getting just 2,000 and 4,000 retweets, Rita hit delete.
Quote:
5. U2's automatic iTunes album download, 2014
U2 inexplicably thought it'd be a good idea to force their 2014 album, Songs of Innocence, onto 500m users of Apple's iTunes in the form of an automatic download.
What other embarrassing or cringe-worthy publicity stunts can you think of sistrens?
