Member Since: 9/13/2012
Posts: 6,231
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Rita Ora covers L'Uomo Vogue
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It’s more than a little surprising to hear Rita Ora refer to her new anxiously awaited studio effort, three years in the making, as her ‘debut album’. “Now that I’m 25, I look at that previous version of myself almost as if it were another person. I’ve grown up”.
“Listening to it [the new album] is like leafing through the pages of my diary. Along with the lighter moments, this time I allowed myself to let notes of sadness, even pain come through. Not by choice, but by necessity. I’ve reached a point in my life where being ‘honest’ about my feelings, in both my personal relationships and in the creative sphere, is a non-negotiable part of who I am. Take it or leave it”.
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“I didn’t get into this profession with the idea of changing the world. Nor was I ever interested in becoming a role model for others. Today however, as a public figure, I’m aware that I have a voice that could be helpful, or inspiring, especially in my native country”. “When I was appointed Honorary Ambassador I thought: how much talent there must be in this country, and all it needs is encouragement. And specifically, how much female talent! ‘If Rita did it, then maybe I can too’ is what I hope young Kosovars are thinking when they listen to my music”
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“Since the beginning of my career, I’ve been obsessed with the desire to make my music a sort of fashion statement, an artistic operation where the visual impact mattered as much as, or perhaps even more, than the music. So I started hanging out with designers, learning about their work, and later recruiting them as collaborators. My first tour was conceived entirely by the then creative director of Pucci, Peter Dundas”.
Rita takes pains to emphasize that the transposition of her music into fashion has never been a calculated marketing operation, but an irresistible impulse, and she promises that fashion will also be an important ingredient of the next tour. “I can’t wait. I’ll be presenting a completely new concept of a live show, three-dimensional, something you can almost touch”, she reveals cryptically. “Know what I mean? No?” She laughs. “Better that way, you’ll have to come and see me! What I have in mind is a true experience, impossible to put into words”. An anti-diva with a great personality, Rita exudes charisma even from a Skype window.
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http://www.vogue.it/en/l-uomo-vogue/...5/13/rita-ora/
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