Apple Easily Tops Google, Microsoft in List of Valuable Brands
Apple may have just posted its shabbiest quarterly earnings in more than a decade, but that doesn’t mean the brand is in any serious trouble. Forbes is back with another list, this time with a tally of the world’s most valuable brands, with the Cuppertino-based behemoth miles ahead of any competitors.
The annual study shows that Apple has a value of $154. billion, a stunning 87 percent higher than second-ranked Google ($82.5b) and more than double of the next listed company, Microsoft ($75.2b). It’s the sixth straight year that Apple is tops on the list.
See the top 12 below or the full list
here.
1. Apple $154.1 billion
2. Google $82.5 billion
3. Microsoft $75.2 billion
4. Coca-Cola $58.5 billion
5. Facebook $52.6 billion
6. Toyota $42.1 billion
7. IBM $41.4 billion
8. Disney $39.5 billion
9. McDonald’s $39.1 billion
10. GE $36.7 billion
11. Samsung $36.1 billion
12. Amazon $35.2 billion