The new movement, NC Needs You, has lured major artists such as Beyoncé, Mumford and Sons and Duran Duran to come to North Carolina as planned, and turn their concerts into fundraisers and activism in opposition to the law.
In early May, Beyoncé rolled into town. Although she said nothing about HB2 or the NC Needs You effort from the stage in Raleigh that night, the next day she posted a statement on her website, complete with a photo of an Equality NC T-shirt bearing the slogan “Y’all Means All”.
Hirschy said her statement generated a significant boost in visibility for the Equality Now movement. “We gained a thousand followers on Twitter the next day,” he said.
