Thanks To Beyoncé, People Are Thirsty For Lemonade. Literally.
There are some queens so powerful, their words can move mountains — or, at least, drive sales. First, it was Red Lobster. Now, it’s lemonade.
When Beyoncé released her masterful visual album “Lemonade” last week, there was praise, there was gossip, there were think pieces and fan fiction and covers. But perhaps the strangest offshoot of the stellar album is that lemonade sales are up following the album’s release. Yes, like, actual lemonade, the refreshing, citrus-y beverage.
At least this is what fresh juice industry expert Natalie Sexton explained in a phone call with The Huffington Post. The current director of marketing and namesake at Natalie’s Orchid Island Juice Company, a local family-owned juice company based in Florida, Sexton explained that since Bey’s album dropped, the company has doubled its sales of natural lemonade, lemonade tea and strawberry lemonade.
“People are drinking lemonade and posting pictures with #Beyoncé,” Sexton explained to The Huffington Post. “You can’t drink lemonade these days without thinking of her.”
As Market Watch reported, lemonade sales are dwindling, down about 24 percent from 2004, in part because consumers are more conscious about imbibing sugary drinks. But Matt Barry, a research associate at Euromonitor International, thinks Bey might just be the savior the lemonade industry needs. “Beyoncé has done it before, and she could do it again,“ he said.
http://www.huffingtonpost.com/entry/...b096e9f08f9a8d