Forget Lemonade, Beyoncé Is Investing In Watermelon

Beyoncé commanded the world’s attention with the release of her latest album “Lemonade.” But the iconic singer is giving some love to another fruit: the watermelon.

The superstar has invested in fast-growing, cold-pressed watermelon water startup called WTRMLN WTR. Her involvement with the brand is the latest business move by the savvy star, which generated headlines late last month when she unveiled a line of casual athletic wear called Ivy Park.

“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” Beyonce said in a prepared statement. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

New York-based WTRMLN WTR is only three years old but is growing quickly. The startup says annual revenue is currently on pace to triple this year from 2015’s level.

http://fortune.com/2016/05/03/beyonc...on-investment/

I been drinkin', I been drinkin'.

yasss

Girl is cashing up!

cant wait to gag on that watermelon with seeds

Get money bitch.

This actually sounds so good

Didn't Rihanna do a similar business venture with Viva Vita coconut water a couple years back, now she's doing active wear like Riri too, get em coins Bey!

That sounds delicious where can we buy it?

Edit: mess, a 12 pack is $40 + shipping. Ok Bey!

Investment?

Didn't she sing that she has been dranking watermelon in DIL?

Hope it tastes good with vodka

Whew queen racking up the coins.

The website says it's good for mixing

And for hangovers

What reach? Me pointing the fact that Bey and Ri are doing to similar business pratices in terms of promoting a that healthy lifestyle? Both have active wear and now water/ Stop looking for reach when there's isn't even one to begin with.