I feel like most of us expected KIB to outpeak DW and be a much bigger song. Both have a similar rnb/funk rock vibe, but if anything KIb has more of an anthem feel to it.

Was it cuz of the video? Both songs had shi**y videos.

Some things are better left unsaid.

Who knows

Dangerous Woman is a lead single. Ofc it should be bigger.

What's that saying about talent?

Dangerous Woman had better promo

Fixed

Not really. It is a strategy as Focus underperformed.

To answer the OP, I am mysrlf surprised as DW has the worse video of the two. KIB has smash written all over it.

the 2nd single from Rihanna's 8th album vs. the lead single of Ariana's 3rd album

interesting



and DW was shoved tf down people's throats and had a safe video, as opposed to KIB having zero promotion and having an age-restricted

In what world is KIB more anthemic than DW? DW is an empowerment anthem and it's chorus is much more bombastic and anthem-like.

DW is Ariana's best song. It's perfect pop. Her Toxic. Etc.

KIB is not that good, I've been saying this since ANTi came out. It's nothing special and the whole song sounds the same, it's boring. ATRL blindly worships it for some reason. So in short, it comes down to quality.

DW had promo and coz it was a lead single it had more initial radio support and hype

DW is a lead single.

KIB also had promo... in the ANTI tour

Which would have the same general outcome