Please when I criticize Donut, Godney isn't even on my mind. She's too far ahead of her so stop dragging yourself by mentioning her
And all the pure bubblegum pop attempts this decade bomb. The mixture of bubblegum pop with a little electro pop that started with the TD era is the only kind that's been successful this decade.
Whether you like it or not, NO is an unconventional sound for 2016. It's like when Daft Punk came back with Get Lucky. Sure the sound had already been done and the song would have sounded generic decades back, but you need to put things in perspective.