?

Nothing

Talent.

Paying HBO to promote your entire album and placing ads all week on tv and times square can do the job

Oh, and playing in the Superbowl your main track can help too.

Forget all of that why not just have a company buy a million copies of the album?

Not a damn thing. lol

Gurl, where was a Lemonade ad on TV? I didn't see a single one

What if you don't have talent?

Well getting paid 25 million for that seems like a better deal than spending the budget in a movie with like 12 music videos inside of it, and probably barely getting ROI from it.

Money won I guess.

I saw a lot of commercials on Hbo lmao.

I wish ANTI had that kind of promo.

True but if someone who's getting paid 25 million is working for you and your husband are you really spending your money on the movie budget or your employees money?

gross appropriation

Rihanna won 25 million
Beyonce spend the half of that doing her movie, I hope she recovers her money.

Go and buy the album 5 times.

A good album with few fillers.

I'm sure she will recover from the money she's making from her sold out stadium tour which is predicted to gross over 300 million she's not losing any sleep.

Nothing. No one cares. There are a bazillion people with talent and zero platinum albums.

subtle. cute rihanna fan account

Good for her, but the album is not good business.

Why are you saying her spending that money on the movie was a bad thing? It's how she wanted to express her album and message, and she literally has money to burn. She is obviously recovering her money.