Ahh, my 11.
The general consensus about this song - although not confirmed by Lana herself to my knowledge - is that it's a satirical song about the Brooklyn hipster culture. With lines like "they think I don't understand/I've got feathers in my hair/If you don't get it, then forget it" she paints a picture of one of those cool hipster kids living in the realm of New York. The irony comes from the fact that Lana herself is so cemented in hipster culture.

The satirical message is done with much more subtlety than it is in National Anthem. NA has an air of ridiculousness to it that is quite obvious. You can argue that the ridiculousness is meant to mirror to ridiculousness of the lavish lifestyle being mocked in NA, but it can be annoying to the listener...

When looking away from the lyrical concept of the song, I can't find a flaw in any other area. Lana's vocals are showcased perfectly, dreamy and sometimes almost breathless, during the bridge especially. The production isn't as dull as it sometimes is on Honeymoon, and not as overbearing as it can be on Born To Die.

Overall, yeah, I think it's pretty much my perfect song.