Drake's iTunes Sales Shot Up 431 Percent After Taylor Swift's Memorable Apple Music Ad


Taylor Swift's epic treadmill fall in Apple Music's new ad was no April Fools' joke—it actually had been in the works for months. On Friday, the singer posted the funny spot, which shows her working out, on her social accounts. Since then, iTunes sales of the song featured in the ad, Drake's "Jumpman," are up 431 percent globally. And the number of plays for Apple Music's curated #gymflow playlist shown in the commercials has grown 325 percent, making it the No. 5 playlist of the week.


The decision to tap into Swift's massive Instagram following was no fluke. Two days beforehand, the Facebook-owned app announced it was rolling out minute-long videos, and Swift was one of the first users to test out the feature. The spot was then immediately pushed out to her Twitter and Facebook accounts followed by Apple Music's social pages. Now, it's running as a 60-second TV ad on ESPN, CBS, NBC, ABC and Fox. Two additional spots with Swift are planned over the coming weeks, and the singer will also star in a bigger Apple Music campaign in the next few months.

Originally posted by umich A reverse New Romantics experience

That hairstyle REALLY needs to go.

Originally posted by robotdanger Ciara is probably gonna sue her next.

Two additional spots with Swift are planned over the coming weeks, and the singer will also star in a bigger Apple Music campaign in the next few months.

queen of not going away

Which other people's songs will she promo next?