Since it was announced, people have been dying over the launch of Beyoncé's highly anticipated womenswear athleisure line for Topshop, Ivy Park. The collection, which hit stores today, is the type of collaboration that people wait hours in line for, trample each other for — you get the picture.

My mouth dropped when I showed up for the launch of Ivy Park at Topshop's Soho location in New York. There was not a single person in line.

The doors were set to open at 10 a.m.

Here was the scene an hour before the launch...



Thirty minutes before the launch...



Fiften minutes before the launch. Finally, a few dedicated members of the Beyhive did come out to play.



When the doors opened. I was expecting a mad dash. Nope. It was very calm.



http://www.cosmopolitan.com/style-be...opshop-launch/