Beyonce's Ivy Park is Nearly Sold Out Just After Launch
Quote:
Harvard Business School will have to update its case study on Beyoncé: It’s not enough that pop icon and business mogul rules music, but now she’s made a breakthrough into the fashion industry.
Ivy Park, the “athleisure” clothing line Beyoncé announced in partnership with Topshop and another major retailers, has become available to shoppers after weeks of hype following the release of promotional videos and a new website. As of 1 a.m. ET, the clothes were available to American shoppers online. But by then, Bey-mania had already overtaken physical stores in the U.K.
The collection has just over 100 pieces, with items ranging from $15 to $265, according to the Topshop website.
I'm glad I ordered most of the stuff I wanted online, and had my girls at the store hold some stuff, because when I went to my Topshop, stuff was FLYING. Like there were only 5 pairs of the sandal left, and by the time I walked around the section and came back up, it was only 2 left.
don't be too sensitive about that haha. The thread was made by a Bey fan that I'm sure KNOWS it was gonna be a success. It was just lighthearted fun/venting frustrations over the album not being done lol. The other ppl in the thread that fell for it can suck it tho however
